Demand Generation & the Buyer’s Journey
Insights You Gain by Working With Inquisitive
- The primary goals, responsibilities, tasks, problems, risks and needs of your target buyers
- The circumstances and needs that trigger the buying process
- The key information needs, trusted information sources and preferred content types of your target buyers at each journey stage
- The criteria and attributes most important to your target buyers when researching, evaluating and choosing
- Your target buyers’ desired outcomes and definitions of success
- The barriers, objections and unanswered questions that prevent your target buyer from proceeding
- Differences between your target-buyer segments or personas
- The dynamics of relationships between stakeholders at your target-buyer accounts
Outcomes for You
- Be an expert on your target buyers
- Earn greater trust and credibility by demonstrating your understanding of your target buyer’s needs
- More effectively inspire your target buyer to initiate a relationship with your company
- More successfully motivate your target buyer to take action by ensuring the right information is in the right place at the moment it will have the most impact
- Improve the depth and relevance of your content by better addressing the distinct needs of your individual target-buyer segments or personas
- Better inform and influence your target buyer’s decisions
- Generate more and higher-quality leads and opportunities
- Arm sellers with stronger information and tools to enable optimal buyer engagement and conversions
- Better understand the effectiveness and value of your buyer-journey improvement efforts by measuring progress over time